12/14/2006

UTube’s new business modell

by Tom @ 10:01 pm. Filed under Advertising

Universal Tube & Rollform Equipment Corporation made the headlines earlier this year when they complained about too much traffic they got to their domain utube.com by confused internet users who actually wanted to go to YouTube. They even considered legal action against YouTube. Now it seems they found a new business model:
At the top of the UTube Site is a search box which displays sponsored search results, along with links to high paying keywords such as poker or ringtones. According to their news section, they have some 80,000 unique visitors per day. Guess it’s a clever way to profit from that traffic.